| Gack & Biser
1859 to about 1863
P. Lieber Brewing Company
About 1863 - 1887
C. F. Schmidt Brewing Company
1850 - 1887
Casper Maus Brewery
1868 (1870?) - 1887
Indianapolis Brewing Company
1887 - 1948




(photos courtesy
Bruce Mobley)


Circle City shirt courtesy
Yesterbeer
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Peter Lieber was the
private secretary to General Oliver Morton during the Civil War. He,
brother Hermann, and Charles Mayer bought the brewing firm of Gack &
Biser renamed it the P. Lieber Brewing Company. The date of this
purchase is quoted in some sources as being in the 1870s but the 1868
Indiana Business Directory lists "City Brewery, P Lieber & Co, 213 S.
Pennsylvania" so it's safe to assume this firm started before then. The
Encyclopedia of Indianapolis published in 1994 lists the date as 1863.
Hermann sold his interest in 1880 to William Schrever.
The 1870 Indianapolis City Directory lists
Joseph Geis as the brewer. The maximum production was 20,000 bbls.
Lieber beers were bottled by Jacob
Metzger and Company. Jacob Metzger, a German immigrant and
father-in-law of Herman Lieber, bottlied Metzger and Tafel brand beers
also brewed by Lieber. He also bottled Budweiser, Bass Ale, and
Guinness Extra Stout. This company existed until 1896 and may have
produced some beer on its own.
Founded by Christian Frederick Schmidt
and Charles Jaeger, the C.F. Schmidt brewery was located at the south
end of Alabama Street (although some references say it was located at
"Wyoming St. at High". Jaeger soon sold his interest to Schmidt,
thinking Schmidt's management was not sound. They made about 1500
barrels per year.
Note that this picture of the C.F. Schmidt
brewery is a stock image of a non-existent brewery used in many
advertising images by many breweries.
"By the outbreak of the Civil War,
Schmidt Brewery was producing a superior lager beer, and soon was
supplying troops stationed in Indianapolis." - Nuvo, June 8, 2005.
The 1870 Indianapolis City Directory
has an ad for C. F. Schmidt, Brewer of Lager Beer, Smith's Square,
Indianapolis. The directory lists John Buhier, Louis Ehrmann, Ernest
Ihrzohn, Henry Metzger, and Joseph Resoh as the brewers.
C.F. Schmidt died in 1872 and his
widow, Caroline, operated the business with her brother, William Fieber
until 1877 when her sons, John W and Edward Schmidt took it over until
it was incorporated into the Indianapolis Brewing Company.
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"Mr. Bosenberg is sole agent for the justly celebrated C. F.
Smith's (sic) Lager Beer, manufactured at Indianapolis, Indiana.
The qualities for which this beer is most distinguished are its
healthfulness, purity, brilliancy of color, richness of flavor
&c, the result of excellent water, intelligent care of its
brewers conjoined to the use of apparatus possessing all the
best modern improvements made in this country or elsewhere, and
to the superior quality and quantity of the ingredients used. No
claims are made for this beer that cannot be substantiated." -
Rochester Sentinel, Feb 29, 1888
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Casper Maus, an immigrant from Eberbach, near
Metz in the Alsace-Lorraine region of France in 1835, moved to
Indianapolis in 1864 from New Alsace in Dearborn County to get away from
pro-Confederate interests during the Civil War. His grist mill there was
burned by the Knights of the Golden Circle, a Klan-like organization.
biography
His son, Frank Maus Fauvre, was married
to Lillian Schnull of the Vonnegut and Lieber families. Beverly Fauvre
writes "Frank studied law before joining the family brewery business.
After the brewery was sold, Frank became an investor with numerous
interests (including the Indianapolis Brewing Co., the Broad Ripple
Natural Gas Co., and an interurban running from Indianapolis to
Greenfield.) The Maus family name was legally changed to Maus Fauvre
(another family name) 1911, due to a combination of anti-German
sentiment at the time and the fact that Maus is pronounced and means
mouse in German."
The Casper
Maus brewery was located at the corner of New York St & Agnes (now
University Boulevard) and was torn down in 1958 to make a parking lot.
It's known that they made " C. Maus's
Bock Beer". Joseph Maus was listed as the brewer in 1870.
It is possible C. Maus beer was bottled
by C. Habich & Co. Before 1990 it was normal to have another firm bottle
the beer that was delivered in casks with tax stamps applied at the
brewery.
Maus died in 1876 and the family still
owned the brewery when it was sold to the merger.
These three brewing companies formed
the basis of the Indianapolis Brewing Company started by an "English
syndicate" in 1887. Each brewery continued to operate from their own
plants until at least 1889.
Peter Lieber was the president of the
new company. Albert Lieber, Peter Lieber's son was the first managing
director. They both were Republicans but changed allegiance because of a
temperance plank in the party's platform. Peter was very involved in
Democratic politics and was the messenger who took Indiana's electoral
votes to Congress one year. Peter was appointed Counsel to Duesseldorf
in 1893 by President Grover Cleveland.
Albert Lieber was President of the
Indiana State Brewers' Association in about 1918.
The Daily Herald of Delphos, Ohio, July
15, 1896, reported a fire in Lieber's brewery "on Madison" and said
"Lieber's brewery is one of the three in this city controlled by the
Indianapolis Brewing owned by an English syndicate."
The C. Maus plant was converted into a
distillery in early 1900.
Dusseldorfer beer won a gold medal at
the Paris Exposition of 1900; The Grand Prize at the Louisiana Purchase
Exposition, St. Louis, in 1904; and a gold medal at Liege, Belgium in
1906.
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"Indianapolis is the Home of Gold Medal Beer Lieber's Special
Bottled and Porter
The Great Plants
of the Indianapolis Brewing Company, R Schmidt Branch, and P.
Lieber have long been first among the show places of business
enterprise of this and every year to thousands of visitors from
far and as admirable examples of order and perfect sanitary
conditions in the manufacture of malt. The up-to-date equipment of
all that constitutes a modern brewery makes this company rank
among the largest and best in the world.
The output is not
only known over the United States but the bottled goods are
exported to the West Indies and South America. It is entirely
within the truth to say that no product sent out of our city
carries the name of Indianapolis to as many people of this earth
as do the labels placed upon products of this company.
Thirty million
labels are annually used in the bottling department. The company
has approximately 500 employees here. 210 head of horses and
9 automobiles are required in the work. Besides brewers there are
employed wagon electrical steamfitters and machinists. Brewers in
this country and at every international exhibition of importance.
The magnificent
reputation of the large business enjoyed by the company was not
built in a day. Its substantial foundations were laid over fifty
years when three small breweries were founded by Peter Lieber, C.
Schmidt and C. Maus. In 1889 these breweries were amalgamated into
the present company. The company is one of the largest if not the
largest taxpayer in Indianapolis or Marion County. A cordial
invitation is extended to the public to inspect its plants at any
time." - Ad in Indianapolis Star, Sept 7, 1914 |
John W. Schmidt died in Feb, 1914. He
sold his interest in the brewing business in 1890 according to his
obituary in the Indianapolis Star, Feb, 23, 1914.
They made Ozotonic and malt extract
before and during prohibition.
C. F. Schmidt plant at McCarty and High
Streets closed on May 27, 1920 after 70 years of brewing.
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"LIEBER, Albert, Indianapolis Brewing Co.; res. 3055 N. Meridian
St., Indianapolis, Ind. Banker: b. Indianapolis, Ind., Aug. 16.
1863: s. Peter and Sophia (Andre) Lieber; ed. public and high
schools, Indianapolis: business coll.: m. Indianapolis. Ind..
Feb., 1917, Meda A. Langtry; children: Edith. Peter. Carl.
Rudolph, Alberta, Lillian Emma. Pres, and dir. Indianapolis
Brewing Co.; dir. Chicago Consolidated Brewing & Malting Co., Jung
Brewing Cо. Cincinnati. Ohio. Merchants National Bank, Indiana
Trust Co., Indiana Hotel Co.. Messenger Furniture Co. Served as
Messenger of the State, 1884." - Who's Who in Finance and Banking
- 1922
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Reincorporated as Indiana Breweries,
Inc. after prohibition (1933). Renamed back to Indianapolis Brewing Co
in 1935. They had a production capacity of 100,000 bbls annually.
The Indianapolis Encyclopedia (1994)
reports that the IBC closed in the 1940s when the president, Lawrence
Barden, went to jail for short-filling bottles.
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Order Brewery Seized To Secure Tax Claim
June 28. A
federal Judge ordered a brewing company seized today to secure a
government tax claim. Judge Robert Baltzell ordered seizure of the
Indianapolis Brewing and the Marion county properties of it's
holding in connection with claim. An affidavit charged the brewery
with intent to defraud the government. Baltzell delayed actual
seizure until Monday and said he saw no reason why the plant would
have to stop production of beer. Lawrence Barden was charged in
the affidavit with removing or preparing to remove his properties
from Indiana. |
Brands through the years include Tafel,
Circle City, Crown Select, De Luxe Bock, Duesseldorfer, Lieber's Gold
Medal Beer ("Tastes Right, Named Right"), Tonica, Burgomaster, Derby,
Pilsner Club, Indiana Club, October Ale, Derbey, and Progress Beer.
Located on the northwest corner of what
is now New York and University Boulevard on the IUPUI campus.
They won a gold medal for their
Duesseldorfer in Paris in 1900. There was a "magnificent industrial
parade" when they returned with the medal. They also won the grand prize
gold at the St. Louis World's Fair in 1904.
Kurt Vonnegut's grandfather was Albert
Lieber. The recipe for a dark lager beer that Peter Lieber devised was
brewed by Wyncoop Brewing, Denver, in 1996 to celebrate the new library
there. It was called Kurt's Mile-High Malt. A "secret ingredient" of the
brew was coffee.
The company put out a set of baseball
trading cards in 1916.
In 1938 they appealed a
case
to the US Supreme Court to fight Michigan's beer importation laws. They
lost. This case has been referenced many times including G. Heilman's
bankruptcy and many cases about mail-order beer and wine sales.

Home of John William Schmidt,
president of the Indianapolis Brewing Company.
Built in 1890.

Coin minted for IBC's Gold Medal
Beer.
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